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The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill ...
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations ...
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great ...
Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practical ...
What do the runaway success of E.T., Oprah, and the Cabbage Patch Kids have in common? How come Scrabble was a flop when first ...
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today's most valuable marketing metrics. In this thoroughly ...
Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of ...
" Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping ...
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless ...
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding ...
Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006 Now that 75 percent ...
Evaluating marketing performance and decision making more fairly Marketing has long been considered an art and not a science, but that perception is beginning to ...
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ...