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A strategy guide for finding customers for your business in a distracted digital world.
The internet has fundamentally changed how businesses reach their customers. Whereas ...
If you want to be the best, you have to have the right skillset.
From effective SEO and Search marketing to mastering mobile and content ...
Part design experiment, part critical theory, part how-to manual, What Is Post-Branding? offers a creative counter to branding's neoliberal orthodoxy
Brands aren't just ...
Develop and refine your comprehensive online marketing plan
With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for ...
From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and ...
Getting good PR is easier-and cheaper-than you think! If you want to get media attention, you don't need to spend a dime-and you definitely ...
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies ...
Discover how to build trust-and boost revenue-by embracing social causes the right way
Our society is at a crossroads. It is no longer enough to ...
Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace
Rapid changes in where and how people live ...
HOW TO: . Design an enjoyable and/or eff icient shopper experience . Adapt your retail format to new societal trends while keeping the retail brand differentiating ...
Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for ...
The Wall Street Journal bestseller!
Comes with free online companion course
Learn the secrets to getting dramatic results on YouTube
Derral Eves has generated over ...
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing ...
Avoid the trap of focusing on a singular means of traffic (e.g., Facebook or Google ads), which, by the time you master it, becomes ...