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Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the ...
A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem
In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using ...
Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one ...
Are you ready to go from unnoticed to unstoppable? The Revised and Expanded Edition of From Invisible to Icon is a guidebook for anyone seeking ...
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models ...
Purchases by women now total trillions of dollars annually, accounting for 85 percent of all consumer expenditures. So, reaching women should be considered the number ...
There are more than 1.6 million nonprofits in the United States alone-some are good, some are great, and some are just ineffective. With all ...
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to ...
Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ...
Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.
With the rise of digital media, you'd ...
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct ...
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this ...
In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organisations need to become more and more customer ...
Build products that create habits - and get your customers hooked
Why do some products capture our attention while others flop? How do technologies hook us ...
The authors apply the full spectrum of marketing principles to an industry that has long resisted them - the performing arts. Drawing on a wide variety ...